Overview

• Sephora opened its UK waitlist for the 2025 Favourites calendar, with 3 September pre-orders, 41 products (24 full-size), the first five items confirmed, and a draw awarding five free calendars.
• No7 announced two Boots calendars — a £60 '25 Days of Beauty' and a £175 'Ultimate' with 25 full-size products — both featuring the new Future Renew night serum, with the 25-day edition opening to waitlist buyers on 4 September and general sale on 6 September.
• Harrods’ £250 calendar contains 32 items from ultra-luxury brands such as La Mer and La Prairie, with an Independent unboxing noting a strong anti-ageing skincare focus and cautioning that 'full-size' can include sheet masks and 15ml creams.
• M&S disclosed a £330 stated value for its 2025 calendar with 25 products including eight full-sizes and brands such as Clinique, Estée Lauder and Nuxe, while price and on-sale date remain unannounced.
• This year’s roll-out leans on early waitlists and perceived value metrics, with anti-ageing skincare and rising full-size counts prominent across both high-street and luxury offerings.