Overview
- Sephora’s 2025 holiday partnership with Mariah Carey went live on November 1, aligning with her yearly November kickoff to the season.
- The campaign video, directed by Joseph Kahn, debuted on the Instagram accounts of Sephora and Carey and on Sephora’s Times Square billboard.
- Billy Eichner appears in the clip as a mischievous elf to add a comedic beat to the winter-themed Sephora setting.
- The effort includes a featured area on Sephora’s homepage with Carey's preferred products, such as Dior Lip Glow Butter and Valentino Donna Born In Roma.
- Payment details for Carey were not disclosed, with coverage noting her enduring Christmas profile and reporting her 1994 hit has reached roughly 2.2 billion streams.