Sephora Faces Backlash Over Handling of Blackface Incident in Boston Store

A group of teenagers was filmed using dark makeup for blackface at a Boston Sephora, sparking widespread criticism of the company's response.

On February 8, 2024, a video surfaced showing teenagers applying dark makeup for blackface at a Boston Sephora, accompanied by an adult.
Witnesses and a video uploader claim the group was allowed to make purchases and leave the store, contrary to Sephora's statement of asking them to leave.
The incident has led to calls for Sephora to implement an age restriction in its stores, amid debates over the company's handling of the situation.
Sephora issued a statement emphasizing its commitment to a welcoming and inclusive shopping experience, but faced criticism for its response to the incident.
The controversy has sparked discussions online about racism and the responsibility of companies to enforce zero-tolerance policies for discriminatory behavior.