Overview
- Nearly one-quarter of Brazil's electorate is now over 60, making older voters a pivotal bloc in a razor-close presidential runoff.
- A recent Quaest poll shows Lula leading among seniors about 48% to 42% for Flavio Bolsonaro, a gap campaigns are treating as winnable with turnout pushes.
- Lula's campaign has launched targeted outreach to the 'Lula generation' to boost senior turnout and convert memories of social gains into votes.
- Many seniors say fears of reduced pensions, cuts to healthcare, and threats to democratic norms motivate support for Lula while some older voters still back Bolsonaro.
- Long-term demographic change has grown the senior vote by 74% since 2010 which raises the stakes for turnout and could determine the election outcome.