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Senators Press AI Toy Makers as Mattel Delays OpenAI Product

Bipartisan letters give six companies until January 6 to detail safeguards, independent testing, and data policies for AI-enabled toys.

Overview

  • Sen. Marsha Blackburn and Sen. Richard Blumenthal sent formal information requests to Mattel, Little Learners Toys, Miko, Curio, FoloToy, and Keyi Robot seeking specifics on guardrails, third‑party safety testing, and data handling.
  • Mattel confirmed it will not release an OpenAI‑powered toy for the 2025 holiday season, saying it has nothing planned this year.
  • Consumer testing by the U.S. PIRG Education Fund documented toys that discussed sexual topics and provided instructions on finding knives or lighting matches, prompting at least one temporary sales suspension.
  • Researchers reported that at least four of five recently tested toys appear to rely in part on OpenAI models, highlighting dependence on external AI providers and uneven moderation.
  • Miko’s policy states it may store a user’s face, voice, and emotional states for up to three years, while reporting notes rapid market growth and more than 1,500 AI toy companies operating in China.