Overview

• Senator Elissa Slotkin is leading efforts to rebrand the Democratic Party by shedding its 'weak and woke' image, based on voter focus group feedback.
• Her strategy, described as a 'military-style operational plan,' emphasizes combative rhetoric, including calls to 'f---ing retake the flag' and adopt 'alpha energy.'
• Slotkin is advocating for a contested open primary in 2028 to showcase potential presidential candidates and foster competition within the party.
• The plan highlights the need to address economic and democratic threats posed by President Trump while energizing grassroots supporters through coordinated speeches.
• Slotkin is currently road-testing her approach with speeches in Lansing, Michigan, to refine her messaging and rally local Democrats.