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Senate Republicans Launch $100 Million Ad Campaign for Majority

NRSC targets key battleground states with multimillion-dollar TV and digital ads ahead of November elections.

  • The National Republican Senatorial Committee is investing $100 million in fall advertising to regain Senate control.
  • Ad buys focus on Ohio, Nevada, Michigan, and Arizona, with additional coordinated campaigns in other battleground states.
  • Ohio and Nevada races are rated as toss-ups, while Michigan and Arizona are leaning Democratic.
  • The NRSC's strategy includes both TV and digital ads, along with hybrid ads coordinated with individual campaigns.
  • Democrats are defending a slim 51-49 majority with incumbents facing significant challenges.
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