Overview
- The bill was introduced in the U.S. Senate to revise the framework governing hotel franchise agreements.
- Supporters describe the proposal as protecting small-business hotel owners by rebalancing franchisor–franchisee relationships.
- The American Hotel & Lodging Association endorsed the legislation and praised Senators Marshall and King for bringing it forward.
- The measure could reshape contract structures, affecting both franchisors and franchisees across the sector.
- Specific statutory details were not released, with AHLA urging swift passage and noting possible effects on nearly 3 million U.S. hotel jobs.