Senacon Opens Administrative Sanctions Against iFood and Keeta

Overview

• The government announced the conversion of preliminary probes into formal administrative sanction procedures against iFood and Keeta on Wednesday, May 27, and the measures will be published in the Diário Oficial for formal notification.
• Portaria nº 61 requires a clear, per-transaction 'quadro-resumo' that shows the total price and the amounts retained by the platform, paid to the deliverer including tips and extras, and sent to the establishment.
• Senacon’s technical review found iFood failed to supply requested information and flagged possible consumer inducement around 'delivery' and 'service' fees, while Keeta’s displays were judged not to clearly itemize values for each actor.
• Each company will have 20 days after official notification to present a defense and could face fines up to R$14 million and other penalties such as temporary suspension if they do not show compliance.
• Senacon monitored 11 platforms in total, has already deemed Uber and 99 compliant, keeps seven other firms under evaluation, and officials say further sanction processes could follow if the remaining platforms fail to meet the transparency standard.