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Selfridges Unveils Disney ‘Most Magical Christmas’ With Nightly Light Show, 11-Meter Castle

The tie-up marks the retailer’s largest holiday installation in over 50 years, signaling a heavy bet on experiential retail.

Overview

  • The collaboration spans SelfridgesLondon, Manchester and Birmingham stores as well as selfridges.com.
  • At the Oxford Street flagship, a Disney light-and-music show runs nightly from 5 to 9 p.m., with Tinker Bell’s pixie dust triggering displays every 15 minutes across more than 100 meters.
  • Twelve Oxford Street windows have been reimagined with classic stories, Orchard Street features concept-art installations, and a custom 11-meter 3D Disney Castle anchors the corner of Oxford and Duke Streets.
  • The Birmingham and Manchester locations introduce windows themed to Lady and the Tramp, Cinderella and Fantasia.
  • The Confetti Spectacle touring performance returns through November and December alongside Disney-themed afternoon tea, bakery treats and exclusive merchandise capsules, including a new Disney collection in the in-store Disney Store.