Overview

• The campaign dropped Tuesday with Garden of Eden imagery shot in an upstate New York apple orchard, including Martin posing with a live python.
• Photographed by Ryan McGinley and styled by Mel Ottenberg, the ads feature a white lace-and-satin maxi, a polka dot off-the-shoulder minidress and a silver gradient sequin dress, with the collection hitting stores later this week.
• Founder Han Chong called Martin emblematic of a self-confident new generation, as she takes on her first major solo fashion ambassadorship after teasing the partnership with DIY mirror selfies.
• Self-Portrait says it will roll out additional portraits, films and activations featuring Martin over the coming months.
• Coverage highlights mixed online reaction, including criticism that her selection reflects nepotism, while the brand continues a broader growth push with more than 100 stores worldwide.