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Selena Gomez’s Rare Beauty Launches Tajín-Inspired Cheek & Lip Set

Gomez frames the collaboration as a tribute to her Mexican roots.

Rare Beauty x Tajín, la nueva colaboración picosita
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Overview

  • Released Aug. 21, the limited-edition set is on sale at RareBeauty.com and Sephora, including Sephora México, for about $30 or 730 MXN.
  • The duo features two full-size items: Soft Pinch Liquid Blush in Chamoy and Positive Light Luminizing Lip Gloss in Clásico.
  • Both products are vegan, cruelty-free, dermatologically tested, and suitable for sensitive skin, and the makeup is not flavored or edible.
  • Rare Beauty says part of the proceeds will benefit the Rare Impact Fund for youth mental health and Mexico’s Escuela Nacional de Cerámica.
  • Coverage notes the collaboration was more than a year in development, has sparked strong social buzz, and is expected to sell out quickly.