Overview

• Rare Beauty rolled out its first fine fragrance, Rare Eau de Parfum, exclusively through Sephora stores and online starting August 7, with the 50ml bottle priced at £71 in the UK.
• The warm, spicy-gourmand scent opens with creamy caramel and pistachio before evolving into rich vanilla and ginger over an earthy sandalwood dry-down.
• A suite of four fragrance layering balms—Amber, Fresh, Floral, and Woody—offers customers options to personalize and extend the scent’s wear.
• The fluted glass bottle features a large, easy-press pump and twist-to-lock dispenser created in collaboration with certified hand therapists to aid users with dexterity challenges.
• Early feedback from media and shoppers has been largely positive, praising its cosy, elegant aroma even as some note the scent’s longevity falls under two hours on certain wearers.