Overview

• Gomez invited a curated group of 30 global beauty influencers to a luxury baking event in Malibu to unveil Rare Beauty’s new Eau de Parfum.
• Ankush Bahuguna, the sole male and Indian creator in attendance, baked pistachio tiramisu alongside Gomez and her fiancé Benny Blanco.
• Participants received an array of Rare Beauty products, including the newly launched fragrance, as part of an integrated hospitality package.
• Social media posts from Bahuguna and other attendees generated widespread engagement and buzz around the fragrance launch.
• Gomez and Blanco are finalizing preparations for their two-day Montecito wedding, scheduled for September.