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Selena Gomez Launches Wedding-Day Rare Beauty Set Benefiting Rare Impact Fund

Profits from purchases will support youth mental health through the end of 2025 via the brand’s philanthropic arm.

Overview

  • The limited-edition Something Rosy Lip & Cheek Set is available now exclusively on rarebeauty.com.
  • The kit includes Soft Pinch Tinted Lip Oil in Happy, a set‑exclusive Kind Words Matte Lip Liner in Committed, a set‑exclusive Soft Pinch Liquid Blush in Smitten, a pale-blue Puffy Makeup Bag, and a personalized keepsake from Gomez.
  • Each item nods to the “something old, something new, something borrowed, something blue” tradition, with Smitten inspired by the blush worn by Gomez’s mother on her wedding day.
  • Makeup artist Hung Vanngo shared a step-by-step breakdown of Gomez’s bridal look using Rare Beauty products, matching the shades featured in the set.
  • Outlets report differing prices for the set, citing $60 or $67, while official messaging spotlights the exclusive online release and the pledge to donate 100% of profits through 2025.