Overview

• Gomez briefly posted and then removed a message urging people to leave Bieber alone, calling for kindness and saying there is room for everyone.
• The post appeared to answer Bieber’s WSJ Magazine remarks, including that being pitted against others is always annoying and that she didn’t ask for this.
• Coverage highlighted a line attributed to the interview in which Bieber said she doesn’t feel competitive with people who don’t inspire her, which fueled online reaction.
• Bieber’s publicist later said her comments were not directed at Gomez or Rare Beauty.
• Both brands continue to share shelf space at Sephora as conversation about a long-running, largely fan‑driven rivalry resurfaces without a direct confrontation.