Overview

• Selena Gomez wore a head-to-toe pink outfit, including a Versace shirtdress and Staud coat, to the launch event.
• The Rare Beauty founder's new product, Soft Pinch Luminous Powder Blush, combines fan-favorite liquid blush and highlighter.
• Gomez's look for the event was inspired by 1960s fashion, featuring a bouffant hairstyle and monochromatic pink makeup.
• The blush is available in six shades, designed to be mixed, matched, and layered for various occasions.
• Rare Beauty's first powder blush is now available for purchase at Sephora and other retailers.