Overview

• The mutual unfollow on June 19, 2025 ended a 27-month Instagram truce between Gomez and Bieber
• Longstanding tension tied to their shared history with Justin Bieber has resurfaced online
• Observers flagged Rare Beauty’s “Still here” post after Hailey’s Rhode deal announcement as a possible provocation
• Rumors of marital strife between Hailey and Justin Bieber have recirculated despite her public denials
• Neither Selena Gomez nor Hailey Bieber has addressed the unfollow, fueling further speculation