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3d ago

Sega’s New Sonic Racing Trailer Playfully Jabs Mario Kart, Demo Hits Sept. 17 Ahead of Sept. 25 Launch

The throwback spot revives Sega’s 90s rivalry playbook to showcase dimension‑hopping, deep customization, crossplay that position CrossWorlds apart from Nintendo’s open‑road pitch.

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Overview

  • The 30‑second “Come Race on Our Level” ad nods to Mario Kart World with blurred footage, then caps off with a clear dig at its open‑world roaming.
  • Sega contrasts CrossWorlds’ Travel Ring dimension‑hopping, extensive vehicle customization, and cross‑platform head‑to‑head racing against the rival format.
  • A free single‑player demo goes live Wednesday, September 17 at 12:01 a.m. ET.
  • The full release is scheduled for September 25, 2025.
  • Coverage describes the tone as light, nostalgia‑tinged ribbing, and producer Takashi Iizuka has praised Mario Kart World’s quality while saying it will not influence CrossWorlds.