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Sega Takes Direct Aim at Mario Kart World With Nostalgic Sonic Racing: CrossWorlds Trailer

The spot revives retro rivalry to tout Travel Rings, customization, cross-play, plus a Wednesday demo.

Overview

  • The 30‑second ad echoes Sega’s 1990s “blast processing” commercial, complete with a race car, a sluggish camper gag, and the classic “SEGA” stinger.
  • A blurred nod to Mario Kart World sets up a jab at its open‑world roaming as the trailer urges players to “leave the open road behind.”
  • CrossWorlds’ pitch centers on dimension‑hopping via Travel Rings, extensive vehicle builds, and cross‑platform multiplayer.
  • Coverage frames Sega’s racer as a more traditional cup‑and‑circuit structure compared with Mario Kart World’s open‑map approach.
  • A free single‑player demo arrives September 17, with the full launch set for September 25 and early access for preorders not available on Nintendo Switch.