Overview
- Sega senior executive Tsuyoshi Saito told Nikkei on Tuesday that the company is being “very cautious” and will not entrust the creative aspects of games to generative AI.
- Saito said Sega will continue using AI to improve efficiency in areas such as publishing, corporate departments, and generating business ideas.
- The company set up a cross-regional Generative AI Committee and an AI Task Force to build internal tools, set usage guidelines, and perform compliance checks for platform disclosures such as Steam listings.
- Earlier confusion over Crazy Taxi: World Tour was clarified by Sega after mixed reporting, with the company saying generative AI was used only for initial research and reference and not to create in-game art assets.
- Japan’s 2023 legal guidance that training models on datasets does not breach copyright has helped widespread AI uptake by developers, a context that raises disclosure and reputational risks and frames Sega’s decision to keep creative work human-led while exploring indie partnerships.