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Sega Says Expectations of 'Definitive Editions' Are Dampening Launch Sales

An investor Q&A points to pricing, competition, plus marketing gaps in explaining why only 17% of recent sales came from new releases.

Overview

  • Sega told shareholders that some players delay purchases in case a content-complete re-release arrives shortly after launch.
  • The company also cited pricing, crowded release windows, competition within genres, and difficulty conveying game appeal as possible factors.
  • For the latest quarter, new releases accounted for just 17% of Sega’s game sales, according to figures discussed in the Q&A.
  • Metaphor: ReFantazio was highlighted in coverage as a recent example with a rapid start—1 million day one and 2 million by July—followed by a slowdown.
  • The remarks appeared in a Japanese shareholders Q&A reported via GameBiz and Automaton translations, and Sega said it is analyzing the situation with no specific re-releases confirmed.