Sega Reportedly In Talks To Acquire 'Angry Birds' Maker Rovio for $1 Billion

Sega Sammy Holdings, the parent company of Sega, is close to acquiring Rovio Entertainment, the creator of the popular mobile game Angry Birds, for around $1 billion according to the Wall Street Journal.
Rovio, based in Finland, went public in 2017 but Angry Birds has declined in popularity recently.
Talks between Rovio and fellow mobile game company Playtika valued Rovio at over $800 million but fell apart.
The deal would allow Sega to gain a stronger foothold in the mobile gaming market, similar to Microsoft's planned purchase of Activision Blizzard.
Angry Birds was the first mobile game to reach 1 billion downloads. but Rovio has struggled to produce another hit like it.