Overview
- Sega outlined the stance during a Q&A following its Q2 financial results on December 4.
- Executives said the company will leverage AI for efficiency but will restrict use in sensitive creative areas such as character creation.
- The plan prioritizes streamlining development processes over pursuing ever-larger, costlier projects.
- The move places Sega alongside major publishers exploring AI tools, with strategies across the sector ranging from full embrace to caution.
- A CESA survey indicates about half of Japanese developers already use AI, and Japanese reports describe studios asking art applicants to draw in interviews to verify skills.