Sega Opens First Permanent Kansai Store in Shinsaibashi

Overview

• Sega has opened SEGA STORE OSAKA in the Shinsaibashi shopping district of Osaka as the company’s first permanent retail outlet in the Kansai region.
• The shop stocks licensed goods tied to major game series such as Sonic and Persona and displays a Sonic statue and large screens to represent the franchises’ worlds.
• The store operates as a permanent location rather than a short-term pop-up, signaling a sustained investment in local brand presence and direct-to-consumer sales.
• SEGA STORE OSAKA is located on the sixth floor of the Shinsaibashi PARCO complex and offers items from plush toys and apparel to limited-edition designs that incorporate local motifs like takoyaki.
• The opening is presented as part of Sega’s broader IP and brand-activation strategy, joining earlier permanent stores in Shanghai, Tokyo, and Beijing to commercialize merchandise and reach fans directly.