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Sega of America CEO Reveals Hollywood Rejected 1990s Crash Bandicoot Movie Pitch

His remarks underscore that early studio derision of video games as toys still influences Microsoft’s decision to keep any film adaptation on hold.

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Overview

  • In a July interview with The Game Business, Shuji Utsumi said he pitched a Crash Bandicoot feature in the 1990s but was told video games were "a toy business."
  • Despite Crash’s popularity on PlayStation from 1996 to 2010, no film was developed because studios dismissed the property as unserious.
  • Microsoft’s 2023 acquisition of Activision Blizzard granted it sole authority over any Crash Bandicoot movie, but no adaptation has been greenlit.
  • Developer Toys for Bob canceled plans for Crash Bandicoot 5 after releasing 2020’s Crash Bandicoot 4: It’s About Time, pausing new game entries.
  • Blockbuster successes like Sonic the Hedgehog and Super Mario Bros. illustrate how fortunes have shifted for video game adaptations in Hollywood.