Overview
- SEGA released a commemorative trailer to kick off the 35th anniversary of Sonic the Hedgehog.
- The yearlong slate includes digital retrospectives, community meet-ups, limited-edition merchandise through brand and retail partners, museum pop-ups and art exhibits, live concerts, and a new narrative podcast.
- Further content, partnerships, collectibles, and fan experiences will be revealed throughout 2026 via the official Sonic 35th Anniversary website.
- SEGA positions the campaign as a community-focused celebration that reflects on the series’ 1991 debut and its growth across films, television, music, and merchandise.
- The announcement did not include details of a new Sonic game.