Overview
- The kickoff includes a new trailer that revisits Sonic’s history and teases a year of celebrations.
- Planned programs include digital retrospectives, fan meet-ups, limited-edition retail partnerships, museum pop-ups, art exhibits, live concerts, and a narrative podcast.
- SEGA says additional content, partnerships, collectibles, and fan experiences will be unveiled throughout 2026 via the Sonic 35th Anniversary site.
- The announcement did not include a new video game, with reports noting the last mainline release was Sonic Frontiers in 2022.
- Coverage underscores Sonic’s reach across games, films, TV, music, and merchandise, with Nintendo Life citing June 21, 2026 as the official anniversary day.