Sega Appoints Justin Scarpone as Head of Global Transmedia

Former Disney and Scopely executive Justin Scarpone will spearhead Sega's transmedia strategy, aiming to expand the reach of its franchises beyond video games.

• Justin Scarpone, with over 30 years of experience in entertainment leadership, has been appointed as executive vice president and head of Sega's Global Transmedia Group.
• Scarpone's role will focus on advancing Sega's portfolio, including popular franchises such as Persona, Like a Dragon, and Angry Birds, through new stories, consumer products, and entertainment services.
• Sega's transmedia strategy, inspired by the success of the Sonic the Hedgehog movie, aims to replicate similar successes across its other intellectual properties.
• The company is developing new entries in the Jet Set Radio, Streets of Rage, Golden Axe, Shinobi, and Crazy Taxi series, with the Crazy Taxi reboot planned as a triple-A game.
• Scarpone's previous roles include senior positions at The Walt Disney Company and Scopely, where he led significant projects and expansions in the Asia region.

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