Overview

• The agreement revives an official Sega–IOC collaboration under the co-branded Five Rings program highlighting Sonic the Hedgehog alongside Olympic imagery.
• Initial materials include three pieces of official art, such as a Sonic snowboarding silhouette over the rings and a group design labeled “Olympic dream.”
• Sega and the IOC are seeking partners to license the designs, targeting a full merchandise collection rollout in 2026.
• The multi-year scope aligns with upcoming Olympic cycles, including the 2026 Winter Games in Milan–Cortina and the 2028 Summer Games in Los Angeles.
• Outlets note fan speculation about a Mario & Sonic return, but Nintendo is not named in the deal and no game projects are confirmed.