Overview
- Profeco reported that on Saturday it had conciliated 32 first-day complaints and recovered 229,749.35 pesos while operating 169 attention modules and giving 2,115 advisories to shoppers.
- Local, state and federal security forces deployed in multiple cities with more than 600 officers in Ecatepec, 120-plus municipal police plus 60 patrols and drones in Mexicali, and over 1,700 auxiliary officers guarding 1,011 points in Michoacán.
- As part of its verification work Profeco carried out 1,004 online monitors, detected 49 non-compliant websites and issued exhortos for corrections to ensure online offers match advertised terms.
- Business groups and analysts expect strong participation and spending with a national projection above 235 billion pesos and around 200,000 Michoacán businesses taking part, while supermarkets and wellness products show notable growth in demand.
- Shoppers are urged to compare prices, check offer conditions and use Profeco’s modules or the consumer hotline to report failures to honor promotions so disputes can be resolved quickly on site.