Secret Service Launches $2M Michael Bay-Directed Recruitment Ad at Super Bowl

The high-budget ad, featuring historical moments and recent events, aims to address recruitment challenges faced by the agency.

The U.S. Secret Service unveiled a $2 million recruitment ad directed by Michael Bay, known for his blockbuster films, during Super Bowl LIX at the Caesars Superdome in New Orleans.
The ad, titled 'A History of Protection,' includes historical footage of key moments in the Secret Service's history, such as the 1981 Reagan assassination attempt and the 2024 attempt on Donald Trump's life.
The recruitment effort comes as the agency struggles with low morale, burnout, and staffing shortages, which have been exacerbated by recent high-profile security breaches.
The ad highlights the Secret Service's role in protecting national leaders and major events, including securing the Super Bowl, which President Trump attended as the first sitting president to do so.
Produced within nine days, the ad will be used for recruitment on social media over the next five years, with its development and cost drawing mixed reactions from the public and commentators.