Overview
- ThredUp’s 2026 Holiday Resale Report, released Monday, found 62 percent of U.S. adults plan to shop secondhand this holiday season and said they expect to devote an average of 37 percent of gift budgets to preowned items.
- ThredUp’s marketplace data show holiday unit sales rose 37 percent in the 2025 Nov. 1–Dec. 24 period versus 2023 while full‑year unit sales climbed 22 percent, with dresses, sweaters and occasionwear posting especially strong holiday growth.
- Platforms are racing to boost supply and discovery by testing seasonal seller bags, launching a peer‑to‑peer Direct Listing option, and expanding AI search and user‑experience work to match incoming inventory with demand.
- More than half of consumers surveyed have sold or expect to sell belongings to fund holiday purchases, and many buyers now prefer unique or vintage preowned gifts because of price and distinctiveness as stigma fades.
- Analysts caution that survey intent may not fully translate into purchases, but the trend could broaden recommerce beyond apparel and nudge brands and shoppers toward more circular buying and selling patterns.