Second Nature Brands Acquires Voortman Cookies for $305 Million

The acquisition from J.M. Smucker aims to expand Second Nature's presence in the cookie market across the U.S. and Canada.

Second Nature Brands, known for Sanders Candy and Kar's Nuts, will integrate Voortman into its portfolio, enhancing its 'better snacking' offerings.
The deal includes all Voortman trademarks and a leased manufacturing facility in Burlington, Ontario, along with 300 employees.
J.M. Smucker's sale of Voortman is part of a strategy to focus on core brands like Hostess, Jif, and Folgers.
Voortman's expected net sales for 2025 are projected to surpass $150 million, contributing significantly to Second Nature's growth.
The transaction is anticipated to close by April 2025, with proceeds helping Smucker reduce its debt load.