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Second Half of NWSL Season Begins With Record Viewership and Star Returns

Unprecedented live streams fuel a surge in fan engagement before the second half push

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Overview

  • The league resumed play on July 31 after a five-week hiatus for international tournaments including Euro 2025, WAFCON and Copa América Femenina.
  • Midseason data show over 1.2 billion live match minutes viewed, a 34% increase in average live streams, 37% growth in social followers and a 445% jump in new TikTok fans.
  • Esther González leads the Golden Boot race with 10 goals in 13 games, positioning her as a frontrunner for the MVP award.
  • Kansas City Current sit atop the standings, eight points clear with a perfect 6-0 home record and the league’s best goal differential.
  • Olympic gold medalist Trinity Rodman has rejoined full team training for Washington Spirit after a chronic back injury limited her to four matches earlier this season.