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yesterday

Second Bed Bath & Beyond Home Opens as Kirkland’s Stores Begin Two-Year Rebrand

The overhaul follows a $10 million purchase of Kirkland’s IP, expanded financing to fund conversions, selective closures, plus a new wholesale channel.

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Overview

  • Brand House Collective will convert nearly all of its approximately 309 Kirkland’s stores to Bed Bath & Beyond Home within 24 months, targeting roughly 250–275 retained locations with about 25 closures by January.
  • The second Bed Bath & Beyond Home opens Sept. 20 in Spring Hill, Tennessee, after an August debut in Brentwood, with five Nashville-area stores slated for this fiscal year.
  • Bed Bath & Beyond Inc. finalized a $10 million acquisition of the Kirkland’s Home brand assets, double the initially announced figure, paired with a credit expansion allowing up to $20 million in delayed-draw term loans.
  • Regulatory filings indicate Bed Bath & Beyond increased its ownership in Brand House Collective to 75% as the company adds a wholesale channel for Kirkland’s-designed products.
  • Brand House Collective reported Q2 net sales down 12% to $75.8 million and a $20.2 million net loss, reinforcing the shift to conversions, store rationalization and new funding.