Overview
- In Austria, a Handelsverband flash survey reported a solid second Advent weekend, with shopper frequency slightly below last year but up to 20% higher than in 2023 and many merchants satisfied.
- In Baden‑Württemberg, a poll of about 200 retailers graded customer frequency at 4.0 and revenue at 4.1 on the German school scale, reflecting delayed purchases and cautious consumers.
- Austrian gift trends point to a voucher surge, with 45% of people expected to give at least one, alongside strong demand for toys, sports equipment and sports gadgets.
- Calendar and events are shaping footfall, with Austria gaining a potential extra shopping day on December 8 when many stores may open from 10:00 to 18:00, and Advent markets and ski‑opening concerts lifting turnout in some areas.
- Retailers say Black Friday and Black Week promotions pulled forward some demand, with the first Advent Saturday showing footfall increases of up to ten percent in many locations.