Overview

• Bloomberg reported the SEC’s cyber and emerging‑tech specialists are examining whether AppLovin breached partners’ service agreements through unauthorized “fingerprinting” to target ads.
• AppLovin said it regularly engages with regulators and will disclose any material developments, disputing claims that it created alternative device identifiers.
• The stock fell as much as 19% intraday Monday and closed down 14% at $587, then recovered part of the decline Tuesday, trading about 8% higher by the afternoon.
• Forbes estimated the selloff erased roughly $8.65 billion in paper wealth for top executives and early investors following the reported probe.
• No enforcement action has been announced, and separate reports suggest the FTC is also looking at AppLovin’s data collection methods, which the company and regulators declined to comment on.