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SEBI Escalates 'Sebi Versus Scam' Drive, Flags 100,000+ Misleading Posts and Presses Platforms on Verification

The push follows years of criticism over lax enforcement.

Overview

  • SEBI says it has flagged over one lakh misleading posts and messages for removal as part of its digital clampdown on investment scams.
  • The regulator has formally urged major social media and search platforms to allow advertising only by SEBI-registered entities through a verification process.
  • SEBI has proposed a distinct verified label for genuine trading apps on app stores and directed stock exchanges to publish whitelists of broker apps.
  • New tools such as Valid UPI and Sebi Check enable investors to verify registered intermediaries’ bank accounts and QR codes for safer transactions.
  • Chair Tuhin Kanta Pandey cites heavy reliance on influencers and low financial awareness as key risks, aligning the campaign with IOSCO’s call for platform accountability.