Overview

• Haupt’s appointment was confirmed by the SEAT and CUPRA Board with immediate effect after he served as interim CEO since April 1 with full Executive Committee backing.
• Board chair Thomas Schäfer called Haupt the ideal leader due to his deep expertise in production, logistics and strategic planning to drive electrification and CUPRA’s continued growth.
• As executive vice president for Production and Logistics since 2022, Haupt has led a transformation that includes a €3 billion investment to electrify the Martorell plant for Volkswagen’s urban EV family.
• His more than two decades at Volkswagen Group include key launches such as the Audi Q3 in Martorell and the T‑Roc in Palmela, plus a tenure leading Volkswagen Navarra where he added a third model.
• Haupt said it is a privilege to lead during the transition to electrification and expressed confidence in opening a new chapter of growth with the company’s leadership and teams.