Seasonal Shifts in Moral Values Uncovered by Decade-Long Study

UBC research reveals biannual changes in moral principles, with implications for politics, law, and public health.

Study analyzed over 230,000 survey responses from the U.S., Canada, and Australia.
Binding values like loyalty and authority peak in spring and fall, dip in summer and winter.
Anxiety levels correlate with these moral shifts, suggesting a psychological link.
Seasonal moral changes could influence election outcomes and legal judgments.
Findings may help tailor public health campaigns and address intergroup prejudices.