Overview

• The Season 2 trailer released mid-August shows Meghan cooking alongside José Andrés and quipping that Harry “doesn’t like lobster,” reflecting the series’ focus on personal anecdotes.
• Netflix set the show’s return for August 26 as part of a new performance-based first-look deal with the Sussexes, replacing their 2020 overall agreement.
• Under the revised arrangement, Archewell-produced projects will advance according to audience metrics, signaling Netflix’s emphasis on measurable engagement.
• Promotional clips highlight As Ever lifestyle offerings through quick-fire recipes, DIY demonstrations and family moments designed to drive commerce.
• Celebrity cameos—from Tan France to Chrissy Teigen—spotlight the Sussexes’ strategy of pairing star power with domestic content, even as some collaborations have drawn public scrutiny.