Sean "Diddy" Combs accuses Diageo of Racism and Neglecting Joint Brands

Sean Combs is suing Diageo for failing to invest equally in their jointly-owned Ciroc vodka and DeLeon tequila brands compared to Diageo's other brands.
Combs claims Diageo's treatment of the brands worsened after acquiring competing tequila brands and that their decisions were racially motivated.
Combs says Diageo referred to the brands as "urban" and developed a watermelon-flavored DeLeon despite his objections.
Diageo repeatedly ignored Combs' complaints about racially insensitive matters and decisions that harmed the brands, according to the lawsuit.
The lawsuit cites neglect such as Diageo allocating more agave to other tequila brands and a shipment of DeLeon being impounded due to a clerical error.