Overview
- The new imprint opens with licensing for Harmony: A New Musical, Stranger Sings: The Musical Parody, and Camp Kappawana.
- The company positions itself as intentionally selective, prioritizing tailored strategies to extend each title’s life on more stages.
- David Abbinanti is named vice president of content, with Scott Prisand as vice president of business development.
- The Licensing House partners with the Kaufer Group, led by Zach Kaufer, to shape global distribution strategies across professional, international, amateur, and educational markets.
- Cercone previously founded Broadway Licensing Global and Broadway on Demand, with BLG acquired by Concord Theatricals after overseeing more than 24,000 productions annually.