Overview

• Mountain Dew’s new Super Bowl ad transforms singer Seal into a literal seal, parodying his hit song 'Kiss from a Rose' as 'Kiss from a Lime.'
• The commercial promotes Mountain Dew's Baja Blast flavor and includes a whimsical storyline featuring Becky G and the brand's mascot, Mountain Dude.
• Directed by award-winning filmmaker Taika Waititi, the ad features surreal elements like singing seals, erupting volcanoes, and playful lyrics tied to the brand.
• This is Mountain Dew’s seventh Super Bowl appearance and the second consecutive year spotlighting Baja Blast, following last year's ad with Aubrey Plaza and Nick Offerman.
• The 30-second spot will air during the second quarter of the Super Bowl on February 9, with additional brand activations in New Orleans leading up to the game.