Overview

• Germany’s patent and trademark office lists both the pictorial logo (Reg. 302024008375) and the word mark (Reg. 302024008374) as registered, with publication noted on February 28 after the opposition period.
• The rights holder is the CSU rather than Markus Söder, with a license granted in April to BAVARIA Werbe- und Wirtschaftsdienste GmbH.
• The registration covers merchandise and food categories, including meat and meat products, allowing potential use beyond promotional items.
• The CSU’s online shop is already selling apparel with the logo, including a T‑shirt for €19.99 and a hoodie for €35.99.
• The party has not outlined further commercial plans for food sales, while the German döner producers’ association voiced support and interest in eventual availability.