Overview

• Markus Söder argues that modern elections cannot be won without social media, calling platform reach essential for political messaging.
• He describes his approach as a tightrope between too much and too little, emphasizing the right dosage to secure attention.
• Examples such as singing clips, selfies and #söderisst food posts draw polarizing reactions as he uses entertainment to broaden visibility.
• He says popularity creates binding power but adds that real-world governance must function, asserting that this is the case in Bavaria.
• He maintains that most of his posts are political and casts his online presence as a way to reach voters and counter extremists, even as skepticism within the CSU is reported.