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SDCC 2025 Reveals Four Immersive Fan Activations and Expanded Panel Slate

Interactive experiences from Percy Jackson’s sea monsters to an Abbott Elementary block party are designed to deepen fan engagement before this year’s series launches.

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Timothy Olyphant in a space suit and white hair for Alien Earth

Overview

  • Deadline and Disney Entertainment Television have unveiled four immersive outdoor activations for SDCC running July 24–27 along with a 13-show panel lineup across ABC, Disney+, FX and Hulu properties.
  • The Percy Jackson & the Olympians activation at Fifth Avenue and L Street lets fans discover which god claimed them and earn exclusive drachma to spend on themed merchandise.
  • Hulu’s King of the Hill experience recreates the Hill family’s backyard BBQ in Bayfront Parking Lot A with lawn games, photo ops and branded prizes.
  • Abbott Elementary’s “A Very Abbott Block Party” on the waterfront will offer authentic Philly water ice and a sky-high Ferris wheel attraction.
  • FX’s Alien: Earth activation on the Hilton Bayfront Lawn will showcase the wreckage of the USCSS Maginot with interactive thrills and an alternate nighttime scare version.