Overview

• Scripps is launching the SI Women’s Games in partnership with Sports Illustrated, a week-long event featuring competitions in basketball, gymnastics, tennis, volleyball, and combat sports, scheduled for October 28 to November 2, 2025.
• The company has secured a five-year broadcasting deal for the Elevance Health Women’s Fort Myers Tip-Off, an early-season college basketball tournament, expanding its women’s sports offerings.
• Scripps’ women’s sports strategy has driven significant audience growth, with WNBA game viewership on Ion increasing by 133% and Ion accounting for over 50% of NWSL viewership.
• The company employs a cross-promotional strategy, using its diverse media portfolio, including CourtTV and Bounce, to integrate sports broadcasts with other popular programming.
• Scripps’ focus on women’s sports is designed to attract younger, multicultural, and affluent audiences, aligning with growing advertiser demand for live sports content.