Overview

• The Indian Express Group confirmed a partnership making YouTube the digital home for the reimagined Screen Awards 2025.
• The event expands into a three-month festival that pairs Bollywood talent with top creators across red carpet, behind-the-scenes content, creator-led storytelling, and fan engagement.
• Organisers framed the move around audience shifts in India, citing rapid growth in Connected TVs and heavy mobile consumption.
• ComScore-cited figures note YouTube reaches four in five Indian internet users aged 18 and older and saw 7.5 billion daily entertainment views worldwide in 2024.
• The new format is being pitched to advertisers as offering extended, multi-format brand integrations with online and offline visibility.